Instagram introduces seamless shopping through the app under 3 steps: see, tap, shop
Over 90 active accounts around the world on IG, the company sees the potential of e-commerce market. IG develops the new feature to ease shopping experience, empowers brands or online stores to hit more sales.
The new feature is really simple. You just simply post, tag, and set the price. There’s no need to inbox or send personal messages before purchase. The service launches to 46 countries such as America, England, Australia, Korea, Japan and most of in Europe, it’s planned to expand all around the world in the future. Unfortunately, Thailand isn’t allowed to apply yet. This might imply behavior of Thai society, people still get used to chat 1 by 1 and make transition direct through the seller. But in the future who knows Thai may change.
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